| Home | March 2018News | Credit unions boost card revenue with personalized line increase strategies Webinar planned for Mar. 27 at 2 p.m. eastern |
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 Credit unions boost card revenue with personalized line increase strategies Webinar planned for Mar. 27 at 2 p.m. eastern- Credit unions boost card revenue with personalized line increase strategies Webinar planned for Mar. 27 at 2 p.m. eastern
- March 20, 2018
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Credit unions allowing low risk tolerance and outdated underwriting models to dampen their lending success may soon find themselves out of the game all together – especially in the credit card space.
EXL has worked with numerous credit card issuers over the past years to optimize line management strategies. One such credit card issuer was a $3 billion credit union looking for ways to grow outstanding balances without a high marketing expense. The credit union leadership settled on a data-driven credit line increase campaign. What separated this campaign from more traditional ones was a four-step process. The process, built by EXL’s analysts, segmented the issuer’s cardholders based on their ...
- View more at: https://www.1888pressrelease.com/credit-unions-boost-card-revenue-with-personalized-line-incr-pr-632713.html
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