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 China in 30 minutes: Week in China celebrates a milestone- China in 30 minutes: Week in China celebrates a milestone
- May 25, 2012
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Week in China had just 1,000 readers when the weekly digital magazine was launched in February 2009. Now 15,000 people subscribe and the aim is for 25,000 by the end of 2012. That's faster growth than China itself!
Editor Steve Irvine has no doubt why so many HSBC clients find it compelling. "Our editorial mission is to run stories that we think business people need to know in order to make smart decisions about China," he says.
He provides content that is more nuanced than the usual fare about China. "My aim is to create a balance of stories every week that give clients a sense of China as a big, complex country with shades of grey – but plenty of colour."
No other bank offers such a mix of business...
- View more at: http://www.1888pressrelease.com/china-in-30-minutes-week-in-china-celebrates-a-milestone-pr-399012.html
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