Home | April 2018News | Broadcast advertising effectiveness can now be measured using a new marketing attribution product from LeadsRx |
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Broadcast advertising effectiveness can now be measured using a new marketing attribution product from LeadsRx
- Broadcast advertising effectiveness can now be measured using a new marketing attribution product from LeadsRx
- April 10, 2018
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The impact of radio and television advertising has traditionally been difficult to quantify, but a new product from attribution vendor, LeadsRx, is changing this. LeadsRx Broadcast(tm) provides real-time analytics, flexible tuning parameters, and more than 10 reports to help broadcasters optimize ad budgets for their clients.
NATIONAL ASSOCIATION OF BROADCASTERS SHOW -- LeadsRx, Inc., provider of marketing attribution software that analyzes customer acquisition strategies, today announced a new product specifically designed for the complex requirements of broadcast advertising. LeadsRx Broadcast™ attributes increases in digital traffic to radio and television advertising giving broadcasters unprecedented insight into the types of ads, programming, and audiences that are the most cost-effective. LeadsRx Broadcast is a...
- View more at: https://www.1888pressrelease.com/broadcast/attribution/broadcast-advertising-effectiveness-can-now-be-measured-usin-pr-634188.html
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