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 Atari's 1979 Plans for McDonald's Revealed in Original Drawings Heading to Auction- Atari's 1979 Plans for McDonald's Revealed in Original Drawings Heading to Auction
- November 12, 2026
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Previously unpublished design materials from Atari executive Roger Hector envision arcade games, interactive drive-through entertainment, and a new experience for children at McDonald's restaurants.
CONCORD, N.H. - In 1979, as video games were beginning to transform American entertainment, Atari was exploring an unexpected opportunity: bringing interactive gaming into McDonald's restaurants. The original drawings and corporate presentation materials documenting that proposal have been preserved for nearly five decades by Atari executive Roger Hector. The archive will be offered at auction by New Hampshire-based NobleSpirit on November 19, 2026.
The collection reveals a series of imaginat...
- View more at: https://www.1888pressrelease.com/atari-s-1979-plans-for-mcdonald-s-revealed-in-original-drawi-pr-774370.html
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